How to craft bespoke marketing for ultra-high-net-worth buyers
Effective storytelling is the key to appealing to the world's most discerning buyers with your luxury real estate marketing, Mike Collins writes....
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5 copy-and-paste emails that will wake up your database (and fill your listing pipeline)
These five emails start the right conversations with the right people, Jimmy Burgess writes, and they are cued up and ready to go to work for you right now....
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Take the wheel: 5 tips to steer your marketing in the right direction
Word of mouth is great, Stacey Ross Cohen writes, but in today's ever-changing real estate landscape, a focused marketing plan is essential for long-term brand health....
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The anatomy of a viral real estate post (that also gets you clients)
Viral posts can generate attention, but the right ones also educate, connect and convert. Alyssa Stalker breaks down what makes content spread and still drives clients....
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Trump’s Fannie, Freddie public offering might not have much impact on mortgage rates
If the government keeps tight control over the mortgage giants and provides an "implicit guarantee" of their debt, rates might rise by 1/5 of a percentage point, Stanford researchers conclude....
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Man attacks real estate agent at vacant property outside LA
On Thursday night, police responded to a report in the 1200 block of Butterfly Way in Banning, California, over an assault with a deadly weapon. The unidentified agent was under the impression the property was vacant, and had to go to the hospital....
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The 4 types of listing appointments you must have: Now Streaming
Real estate coach Darryl Davis offers insights for crafting a compelling listing conversation with a variety of client types....
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Lingering questions, NAR opinion, new lawsuit: Inman Top 5
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers....
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Massachusetts broker arrested, accused of embezzling $11.6M
Massachusetts broker Stephen D. Webster has been indicted for allegedly stealing $11.6 million from consumers and agents by diverting escrow funds into his business and personal accounts....
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This real estate exec says artificial intelligence is ‘lying’ to consumers. Here’s his solution
ERA Real Estate Brand President Alex Vidal talks about consumer behavior and why "radical honesty" is more important than ever as AI influences the home shopping experience....
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